Privacy Policy

Your Privacy Matters to Us

We care about your privacy as much as we care about making your stay comfortable.

We only collect the information we need to manage your booking, welcome you to Clarence House Hotel, and provide the best possible service.

We’ll never sell your details to anyone, and you’re always in control of your preferences.
If you’d like to know exactly what we collect, why we collect it, and how we keep it safe, you can read our full Privacy Policy below.

Privacy Policy

1. Introduction

Clarence House Hotel (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or book a stay with us.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the practices described in this policy.

2. Data Controller

The data controller responsible for your personal data is:

Clarence House Hotel

The Esplanade, Tenby, SA70 7DU

Email: reception@clarencehotel-tenby.co.uk

Phone: 01834 844371

3. Information We Collect

We may collect and process the following information:

Personal Information – name, email address, postal address, phone number.
Booking Information – dates of stay, room type, payment details, special requests.
Communication Records – emails, online forms, and phone call details.
Technical Information – IP address, browser type, device information, and cookies.
Marketing Preferences – your consent to receive promotional offers.

4. How We Use Your Data

We use your personal data to:

Process and manage reservations and payments.
Communicate with you about your booking or enquiries.
Improve our website, services, and guest experience.
Send marketing communications (only with your consent).
Comply with legal obligations (e.g. guest registration, tax records).
Prevent fraud and protect our business.

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract – to provide you with the accommodation and services you have booked.
Consent – when you opt in to receive marketing or accept non-essential cookies.
Legal obligation – to comply with laws (e.g., accounting, public safety).
Legitimate interests – to improve services and ensure website security.

6. Sharing Your Data

We will never sell your personal data. We may share your data with:

Payment processors and booking system providers.
IT and website hosting providers.
Professional advisers (accountants, legal advisers).
Law enforcement or regulatory authorities when required.

7. International Transfers

If your data is transferred outside the UK (e.g. through an online booking platform), we ensure appropriate safeguards are in place, such as UK-approved standard contractual clauses.

8. Data Retention

We keep your personal data only as long as necessary for the purposes we collected it for:

Booking records – up to 6 years for tax and legal compliance.
Marketing data – until you withdraw your consent.

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data.
Request correction of inaccurate or incomplete data.
Request deletion of your data (“right to be forgotten”).
Restrict or object to certain types of processing.
Withdraw consent at any time (for marketing or cookies).
Request transfer of your data to another provider.

To exercise any of these rights, email [Insert Email Address].

10. Data Security

We use technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this policy or how your data is handled, contact:

Clarence House Hotel
The Esplanade, Tenby, SA70 7DU
Email: reception@clarencehotel-tenby.co.uk
Phone: 01834 844371